Coverage in the Publications
Your Investors Are Reading.
A press release distributed to 200 outlets nobody reads does nothing. We place editorial coverage that builds credibility, trust, and search authority.
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The Growth Partner
in Blockchain, Fintech & Web3
The Illusion of Coverage
Why most PR campaigns fail to deliver ROI.
The Syndication Trap
Agencies sell you "200+ publications" but fail to mention they are all automated syndication feeds. It looks good on a report, but no human being ever reads them. Real influence requires real editorial placement.
Boring Narratives
Crypto journalists receive hundreds of pitches daily. If your pitch is just "We launched a new token," it goes to the trash. If you don't have a narrative that connects to broader market trends, you are invisible.
Lack of SEO Strategy
A great article is useless if it doesn't include a high-authority backlink. Many PR efforts fail to capitalize on the SEO benefits of media coverage, leaving long-term domain authority on the table.
How We Shape The Narrative
Narrative Architecture
Before pitching anyone, we find the "hook". We connect your product update to macroeconomic trends, regulatory shifts, or technological breakthroughs. We don't pitch a product; we pitch a story.
Targeted Pitching
We don't mass-email journalists. We match your story with specific editors and writers at Tier-1 publications who have a track record of covering your specific niche (DeFi, AI, Layer 2, etc.).
Content Drafting
Our team of native-English, crypto-fluent writers drafts the press releases and op-eds. We write in journalistic style (AP format), making it as easy as possible for an editor to hit publish.
Distribution & Amplification
Once published, we don't stop. We syndicate the coverage across Web3 communities, leverage KOLs to amplify the article, and ensure maximum eyeballs on the piece.
Editorial FAQ
Can you guarantee coverage on Bloomberg or Forbes? +
We guarantee submission and advocacy through our direct editorial contacts. However, top-tier publications maintain strict editorial independence. We craft the narrative to maximize acceptance, but guaranteed placement on these specific sites is usually through sponsored content (which we can also facilitate).
What is the difference between PR distribution and Editorial Placement? +
PR distribution (like PR Newswire) syndicates your exact text to hundreds of automated feeds — good for SEO, bad for credibility. Editorial placement involves pitching a journalist to write an original article about your project — harder to get, but infinitely more valuable.
Do you write the press releases? +
Yes. Our team of native English speakers and crypto-native writers handle the entire drafting process, ensuring the tone matches top-tier journalistic standards.
How do you measure PR success? +
We track total readership reach, domain authority of the publishing sites (for SEO impact), referral traffic to your website, and share-of-voice compared to your competitors.
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